About us
Starting the agency we always wanted working for us
VIVACE CONTENT is an international content + strategy agency serving the financial industry, FinTechs, and information services providers.
Vivace [vuh-vaa-chee] is a musical term meaning lively and fast, which aptly describes the energy we bring to any challenge that comes our way.
We believe that quality content is the strongest tool to drive business and that every company has the potential to delight its audiences with creative and connected storytelling.
A few of our specialties include content strategy to reach audiences in new and exciting ways, data-driven storytelling, news and trendjacking, and financial media shows.
We aim to be an absolute joy to work with and bring fun into the process. We deliver great content programs with the minimum amount of fuss.
Our story
This is the newest chapter in an award-winning partnership spanning nearly a decade.
Co-founders Ryan Sheppard and Joel Leeman have more than 40+ years of combined experience leading content and channels for some of the biggest global brands in B2B.
We started Vivace Content to be the agency we always wanted working with us, while expressing our creativity and sharing the expertise and best practices we’ve developed along the way.
We have a small specialist network of experts we rely on to support projects and deliver quality work at a fraction of the cost of large agencies.
Meet the founders
RYAN SHEPPARD
📍 London
First and foremost a storyteller, Ryan has been a senior content executive and corporate editor-in-chief across LSEG, Refinitiv, and Thomson Reuters, and has a passion for developing talent, driving innovation, and convening both people and ideas. Ryan takes pride in maximizing a company’s resources to drive impact across digital channels and is particularly gifted at partnering with a company’s subject matter experts to create compelling and accessible insights.
He’s spoken at events around the world and loves helping to shape future business leaders through his work with Exeter University.
Ryan has lived and worked in the UK, Switzerland, USA, and Australia and holds a Bachelor's degree in marketing from Curtin University, Western Australia.
JOEL LEEMAN
📍 Minneapolis-Saint Paul
Joel Leeman is a seasoned content strategist and executive producer. He is the host of Connection Request, a podcast about career journeys.
Prior to his adventures in entrepreneurship, Joel spent a decade in global content leadership roles with brands including the London Stock Exchange Group (LSEG), FTSE Russell, Refinitiv, and Thomson Reuters.
Joel started his career in social media, which took him around the world, along the way interviewing Canadian Prime Minister Justin Trudeau and covering high-profile events like the World Economic Forum annual meeting in Davos and the annual White House Correspondents' Dinner.
Joel loves spending his time on career mentorship and also works with several nonprofits including the Hennepin Theatre Trust’s board of directors. With deep roots in the music world, Joel is also a freelance musician, playing with a jazz band in Minneapolis and occasionally sitting in as a studio musician on friends’ recording projects.