Remember March of 2020? Most marketing departments, Refinitiv’s included, were scrambling to pivot well-laid marketing plans in light of a global pandemic.

To bolster our digital presence and put Refinitiv squarely in the conversation, we developed a new daily show called Corona Correction, offering real-time updates from our global markets experts around the world.

Just four days after the initial idea, we were live, and ended up running more than 40 episodes, plus an integrated ad campaign that included a 30 second TV spot on CNBC.

The series was hailed by our CEO and his Executive Team, as well as by C-suite customers, positioning us as a strategic partner during a time of crisis.

With thanks to our partners: Real Vision Creative Studios and Refinitiv’s in-house Content Studio