CDP invented environmental disclosure. But as it grew close to hitting its 25th year of existence, a changing marketplace and world meant it was time to reposition its brand for the future.

Throughout the course of 2024, a team of creatives, strategists, and writers from Vivace embedded alongside the CDP in-house team, worked to evolve its brand to make it fit for purpose for the next 25 years.

We delivered a new and modernized logo and visual identity, alongside a brand platform, Vision, Mission, Purpose, and Values. We are now activating the brand through a mix of experiential, paid media, and a sustained omnichannel campaign.